How to set up a changelog tool for your product or website
Written 9th September 2020
Setting up a changelog tool for your product or website is an important step to ensuring that you keep your users and customers in the loop when you release new features or make important bug fixes. Your changelog is an important tool in keeping your users engaged and thereby reducing churn. This article will look at how you can set up a changelog tool for your product or website in a few minutes.
Firstly, avoid changelog only tools
You should be careful about paying a high monthly subscription for a simple changelog tool like Beamer or Headway. These tool only give you one benefit of changelog updates - notifying users about recent changes. A changelog when run correctly can be far more powerful than that. Here’s a few simple examples of how your changelog tool can supercharge user engagement and retention:
- By linking your changelog updates to past feature requests and feature votes from your users, you will close the feedback loop in a far more satisfying way. Users will be notified that the feedback they provided to you as personally made a difference. This is a much more personal touch than simply publishing an article in a changelog feed and hoping that a user will connect the dots.
- Your changelog should be the continuation of user feedback not the beginning. Simplistic changelog tools open a new discussion with a user, with no context about previous feedback or input. A more powerful changelog tool like Noora will automatically link back to the original feature requests from a user.
- Your changelog should be linked to your public roadmap. Studies have shown that companies that use a dedicated feature voting, changelog and public roadmap tool have a higher retention rate and lower churn. Users that feel they are part of your journey are more likely to stick around for the long run.
With that in mind, let’s take a look at how to setup a changelog tool that ticks all the boxes.
Setting up your changelog tool
To get started with setting up your changelog in Noora, the first step is to create your free account. You can do so by clicking here. Once you have created your account, you will now have a changelog that can either be embedded in your app, product or website or be shared via dedicated standalone portal. Any changelog entries that you publish in Noora will be automatically published to both.
Writing changelog posts in Noora is a breeze - you can use our WYSIWYG editor, embed emojis and gifs (we’re fully integrated with Giphy), so you can be as professional or personal as you want. Your changelog can have your own companies branding and voice.
Ready to get started? You can sign up for Noora today and start your free 14 day trial.