What is Productboard?
Productboard is a product management system that helps teams collect customer feedback, prioritize features, and build roadmaps aligned with business objectives. It is a mature, well-funded platform used by thousands of companies including Zoom, Autodesk, and Salesforce. It supports product hierarchies (features, epics, objectives), custom prioritization scoring, deep integrations with engineering tools like Jira and Linear, and in 2025 launched Spark — an AI-native product management companion.
Productboard is genuinely powerful for the right use case: large product organizations that need internal alignment tooling, OKR tracking, and enterprise compliance. For SaaS teams that primarily want to collect user feedback publicly, ship a roadmap, and send a changelog — it is overengineered and overpriced.
How does Productboard pricing compare to Noora?
Productboard's Essentials plan starts at $19/maker/month (billed annually). The Pro plan is $59/maker/month. A team of 5 PMs on the Pro plan costs $295/month before any AI add-ons ($20/maker/month extra). Noora's Growth plan is $59/month total — not per person — and includes unlimited team members, feedback boards, a public roadmap, a changelog, user segmentation, Jira integration, and a custom domain.
| Feature | Noora ($59/mo) | Productboard ($59/maker/mo) |
|---|
| Team members | Unlimited | Per-seat pricing |
| Tracked users | Unlimited | Varies by plan |
| Public feedback boards | ✅ | ✅ |
| Public roadmap | ✅ | ✅ |
| Changelog | ✅ | ❌ |
| Anonymous feedback | ✅ | ❌ |
| Custom roadmap statuses | ✅ | ✅ |
| User segmentation by revenue | ✅ | ✅ |
| SSO (re-use your app's accounts) | ✅ | ✅ |
| Jira integration | ✅ | ✅ |
| Data hosted in the EU | ✅ | ❌ |
Which is the better public roadmap tool?
Both Noora and Productboard support public roadmaps, but they serve different audiences. Productboard's roadmap is primarily an internal communication tool — it is designed to align your engineering and executive teams. The public-facing view is an add-on to that workflow.
Noora's roadmap is built from the ground up to face your customers. It is linked directly to the feature requests that users voted on, and custom statuses let you reflect your actual workflow instead of being locked into a fixed set of labels. When you ship something, Noora automatically notifies every user who voted for it.
Does Productboard have a changelog?
No. Productboard does not include a changelog. Releasing a new feature in Productboard does not automatically notify the users who requested it. You would need a separate tool — like a dedicated changelog platform or email newsletter — to close that loop. Noora's changelog is built in and linked to feedback boards, so the full cycle from request to release to notification happens in one place.
Is Noora a good fit if I am currently using Productboard?
If you are using Productboard primarily for its internal planning features — OKR tracking, epic hierarchies, prioritization scoring — then Noora is not a direct replacement. Noora is focused on the customer-facing half of the problem: collecting structured feedback from users, keeping them engaged with a public roadmap, and closing the loop with a changelog.
If you are using Productboard mainly for its feedback portal and roadmap, Noora covers that use case entirely and costs a fraction of the price.
