Feature voting is a smart way to collect and organize customer feedback to help improve your product. By providing a dedicated space for customer feedback, you allow Product Managers to gain qualitative data about how your users feel about your product. It opens the door to deeper discussions to dig into use cases with power users.
Feature voting software lets you set up public and private boards where your users are invited to post ideas, suggestions and bug reports. Other users can then upvote and discuss these ideas together. Product Managers and other teammates can then use the comments feed to dig deeper to clarify the underlying use cases.
The only potential downside to feature voting is that if a Product Manager relies solely on upvote count to determine what to build next, it is unlikely they will prioritize correctly. This is why it is important to connect feedback to the revenue impacted, as well as to ask clarifying questions to the users requesting new features.
Noora is a popular and affordable feature voting tool. You can try all of our features for free for 7 days.
Noora provides all of the tools you need to collect user feedback and bring your customers closer to your product roadmap and changelog.